The Art of Greenery in Restaurants and Cafes: More Than Just Decor

A Natural Boost to Brand and Revenue​

There's something undeniably inviting about a space filled with lush greenery. Research has shown that restaurants and cafes adorned with plants and flowers see a noticeable increase in customer attraction. A study by the Journal of Environmental Psychology found that spaces with natural elements can increase a customer's willingness to pay by up to 12%. This is not just about the visual appeal; it's about creating an atmosphere that resonates with the growing consumer desire for natural, sustainable, and eco-friendly experiences.

Greenery as a Customer Magnet

The benefits of greenery in dining spaces are not just limited to brand perception but extend to tangible impacts on customer experience and satisfaction. A study published in the International Journal of Hospitality Management found that the presence of plants in a restaurant can positively affect customer perceptions of service quality, value, and atmosphere, leading to higher overall satisfaction.

Small cafes, in particular, can leverage the charm of greenery to create a unique and inviting atmosphere. In urban areas, where concrete and steel dominate,

The Power of Greenery in Enhancing Dining Experience​

It's not just about having plants; it's about creating an experience that resonates with the customers. Flowers and greenery around the dining area and open terraces contribute to a sense of relaxation and well-being. This connection with nature can be a powerful differentiator in a competitive market.

Restaurants like 'Atera' in New York City exemplify this concept. With its living wall of plants, Atera offers a multisensory dining experience that goes beyond the palate, making it a memorable and Instagram-worthy location. Such spaces not only attract customers looking for a unique dining experience but also encourage longer stays and repeat visits, translating into increased revenue.